The Hell Yeah Group helps people feel less weird about money.
We publish a weekly newsletter, write articles, give talks and provide bookkeeping services for production companies, creative agencies and more!
Hi, I'm Paco!
I’m a musician, author and illustrator of working on my forthcoming debut book, Finance for the People. I founded The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances after my experiences in small business consulting, financial planning and wealth management.
My work has been featured in The New York Times, New York Magazine, Vice, Refinery 29, Forbes and NPR. I frequently share my financial philosophies through speaking engagements with organizations such as TED, California Center for the Arts, Intuit, Shopify and WeWork.
Check Out Some Recent Work
Essential Reading
Here are all the lessons I’ve learned from all the business owners with whom I’ve had the pleasure of working. They helped me build my sustainable business first by being paying customers, but I’ve also had the unique viewpoint of watching them grow their businesses from the inside out. Watching and playing a tiny, supporting role in other people’s success has been really fun.
Lifestyle creep happens when two things in your financial life increase: your income and your spending. Specifically, lifestyle creep happens when you spend your extra income on things that upgrade your lifestyle; as opposed to maintaining your current lifestyle after your income increases.
Dear Buy Now, Pay Later companies,
The path to hell is paved with good intentions.
“Consumers need this,” you say. “We’re giving them options and flexibility in uncertain economic times,” you say. If you shut one eye and squint the other, you may be able to fool yourself into seeing what you want to see. That’s the beauty and the curse of the human mind. You’re asking them if they’d like to be kicked in the crotch or punched in the face. Options!
Recent Articles
Here are some tough little business rules that have come to mind as I’ve been navigating this uncertain economic moment in my own business and with my clients.
Here are all the lessons I’ve learned from all the business owners with whom I’ve had the pleasure of working. They helped me build my sustainable business first by being paying customers, but I’ve also had the unique viewpoint of watching them grow their businesses from the inside out. Watching and playing a tiny, supporting role in other people’s success has been really fun.
Here are my predictions for what’s in store in 2024 and what that means for creative businesses. They’re a result of reflecting on the last year, observing larger trends and chatting with folks across various creative industries, from creators who make money on social media to to small business owners, artists, and folks in the podcasting industry. A lot of this may be anecdotal, but some of these patterns are worth paying attention to. Let’s dig in.
Lifestyle creep happens when two things in your financial life increase: your income and your spending. Specifically, lifestyle creep happens when you spend your extra income on things that upgrade your lifestyle; as opposed to maintaining your current lifestyle after your income increases.
Taking Stock
A monthly personal finance advice column where we try to answer your most difficult, emotionally charged questions about money.
Here are my predictions for what’s in store in 2024 and what that means for creative businesses. They’re a result of reflecting on the last year, observing larger trends and chatting with folks across various creative industries, from creators who make money on social media to to small business owners, artists, and folks in the podcasting industry. A lot of this may be anecdotal, but some of these patterns are worth paying attention to. Let’s dig in.