small business

Here’s How We Help Our Clients Manage Their Creative Businesses by Paco de Leon

A Christmas Carol tells the story of Ebenezer Scrooge’s redemption. Our main character, Scrooge, starts as a cranky old man who hoards his wealth, treats his employees like garbage, and bums people out with his bad vibes and lack of generosity. Throughout the story, we bear witness to Scrooge’s transformation. He is visited by the ghosts of Christmas past, present, and what is yet to come. These spirit guides help Scrooge slowly gain clarity on who he has been and wants to become.

Through these visions, Scrooge recognizes the error of his ways, and by the end, old Ebenezer finds the willingness to change. If you haven’t read Charles Dickens's novella, I’m sure you’ve seen some version of it. Some old 90’s sitcoms have used this same framework to help the hero of a story emerge on the other side a better, more aware version of themselves.

Weirdly, the work we do at Hell Yeah Bookkeeping is a bit like this story. Thankfully, our clients aren’t cranky old misers. Instead, they tend to be insightful, creative business owners. And they need our help to become better, more aware captains of their company. In perfect conditions, we take our clients through a similar, but less dire, Scoorge-like journey where the ghost of business-past, business-present, and business-future all help our heroes have clarity and inspire a change to be better business owners.

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What My Clients Taught Me About Pricing and Building a Sustainable Business by Paco de Leon

Here are all the lessons I’ve learned from all the business owners with whom I’ve had the pleasure of working. They helped me build my sustainable business first by being paying customers, but I’ve also had the unique viewpoint of watching them grow their businesses from the inside out. Watching and playing a tiny, supporting role in other people’s success has been really fun.

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What Is In Store For 2024? My Predictions and Outlook On Creative Businesses In the New Year by Paco de Leon

Here are my predictions for what’s in store in 2024 and what that means for creative businesses. They’re a result of reflecting on the last year, observing larger trends and chatting with folks across various creative industries, from creators who make money on social media to to small business owners, artists, and folks in the podcasting industry. A lot of this may be anecdotal, but some of these patterns are worth paying attention to. Let’s dig in.

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What Playing in a Band Taught Me About Making Money by Paco de Leon

I spent most of my young adulthood and late teenage years playing in bands with my friends. But it all started with a simple question.

One day, a classmate who eventually became one of my best friends casually asked, “Do you want to start a band?” Surprised and intrigued, I asked her what instrument she played. She said something about taking piano lessons as a kid.

“Well, do you want to learn how to play the bass?” I thought about the cheap, $ 40, midnight blue electric bass guitar I begged my dad to buy earlier that year from a stranger selling it on Craigslist. “I have one you could use.”

“Yes,” she said with the kind of confidence reserved for youth, “Definitely,” 

I took the bass to school the next day. As I handed it to my friend, not realizing how this little action would seal our fates and friendship for decades, we agreed to have our first practice later that week on the last day of our junior year of high school.

We’ve played together for years. On and off. And in different projects. We still tinker around to this day. Throughout all the years playing together, we learned our instruments, made lots of mistakes, and even more memories – like the great tequila embargo of 2014.

As the years accumulated, I wondered how playing hundreds of shows and writing countless songs would fit into the bigger picture of my life. Starting a band is a lot like starting a business. 

Even though my constitution will always require playing and making music for the sake of silly art and self-expression, I also learned many invaluable business lessons along the way. Here they are in no particular order.

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How Much Does It Cost Your Business to Earn Each Dollar? by Paco de Leon

Do you know how much it costs your business to earn each dollar it makes? Unlike traditional employees, when you're a self-employed service provider, every dollar you earn has a cost beyond your time and energy. How much do you need to pay for employee payroll, taxes, operating costs like marketing and insurance, profit, and personal pay?

Even if you’re a one-person freelance practice, understanding how much it costs you to earn each dollar in your company is a valuable shift in perspective that can help you build a sustainable, efficient business.

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Here's What Tax Season Looks Like with Hell Yeah, Bookkeeping by Paco de Leon

What makes tax season so stressful for most small business owners and freelancers? I think it can be chalked up to a few things. First, if you haven’t kept up with your bookkeeping, then you’re facing a year’s worth of accounting homework with a fast-approaching due date. If you don’t know how much you’ve made, you can’t know how much you’ll owe in taxes - you’re flying blind and that’s scary.

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Six Things I've Learned In Six Years of Business by Paco de Leon

Here are six things I've learned since deciding to start a business six years ago. A lot has changed since then. One glaring change is that I don't even offer the service I originally offered. And as of late, I mostly feel like I'm a writer, but maybe that's the season my business and I are in or the fact that I've spent the last six months writing a book.

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Sell Value, Not Time. How to Think About Your Prices by Paco de Leon

Here's what I've learned about pricing over the years of running my own business and being the kind of person who thinks an awful lot about money.Sell value, not time.When you can sell the value you are creating for your customers; you can charge a lot more than if you could charge on time alone. Should an expert cobbler who has 45 years of shoe-repair experience charge less because he can fix your shoes faster and better than a rookie? Hell no. What is the value of continuing to use that pair of shoes you bought for $299 and plan to keep for the rest of your life?

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Twelve Small Truths About Running a Business by Paco de Leon

It’s been over 4 years since I’ve gone off my own and I’ve learned more about the world and myself in this short amount of time than I think I’ve learned in my whole life - at least it feels that way. Now that my business is no longer a sketchy house of cards that could fall down at any moment, it’s a lot of fun making things exist in the world to help people.

Here are twelve small truths that I’ve learned while forging my own path. 

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How To Make Money: Get Over Your Hate of Selling by Paco de Leon

When you’re at a bar at 1am; you’re not drunk, but not not sober, surrounded by a bunch of friends, the last thing you want to do is load several heavy, oddly shaped items into a car only to have to unload them shortly after. This is the worst part about playing in a local band; you have to do everything yourself… but it’s just part of it. It comes with the territory. 

To my freelancer friends and small business buddies who hate selling or pitching or talking about the money part of things. I get it, it sucks, but too bad. It’s the trade off for being able to spend your working life building something you believe in. It’s the cost of mostly being in charge of your life. Talking about money doesn’t have to suck. You can stop hating it, but you have to do some work to change your own perspective on it.

Here are some ways I think about selling. I hope some of it will light up your brain and help you power past some of your limiting beliefs around selling and talking to customers about money.

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How to Make Money: Use Skills to Solve Problems for Specific People by Paco de Leon

Picture this. You’re back in 5th grade. You’re standing in a line with your fellow classmates, facing an open field. And you’re all about to be humiliated because you’ll now be ranked by your kickball skills. 

There are two team captains and they’re staring you all down and sizing you up. The first picks start and of course, the kids with the most kickball skills are picked first. Then the kids with the moderate skills are picked. They don’t even need hard kickball skills, they can have skills like morale building, being a team player or not getting in the way of the star players. And then the last picks are the kids who might not only lack skills; they might be a liability. On the dusty field, it’s not about feelings or friendships, it’s all about skills. After all, it’s not called friendship ball.

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How to Stay on Top of Your Business Finances: The Weekly Checklist by Paco de Leon

My favorite dad-joke about being a freelancer or small business owner is how we end up getting jobs that we never applied for.

No matter what you do, when you first start out, you do it all. You’re the head of marketing, the VP of sales and the director of finance.

If you’re in business, and you’re a little lost on what you need to be doing to stay on top of your finances, here are the things you should be looking at every week to make sure your business will be sustainable in the long run.

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How To Do Your Taxes (The Freelancer Edition) by Paco de Leon

Photo by Pana Vasquez

Photo by Pana Vasquez

Freelancing can have it's perks: choosing who you want to work with, having the freedom to take a midday nap and, of course, the joys and challenge of taxes.

If you've made pretty good scratch as a freelancer, then you've probably worried about the tax bill that may come due on April 15.

It's not uncommon for new freelancers to do well only to discover their profits get wiped out by taxes.

Here's a list of the best things you can to do prevent taxes from harshing your mellow. 

 

1. Work with a tax professional

Doing your own taxes might seem virtuous, but it has risks. If you aren’t familiar with the tax code, it’s possible to misinterpret it. Who knows the potential impact of your limited knowledge? You might take deductions that don’t apply to you or miss ones that do apply to you.

Humans still do it better than robots. And although it might be more expensive to hire a tax pro, a great one is definitely worth it.

 

2. Work with someone who understands your business

It's important to work with tax pro who is familiar with how your business runs. If they've never worked with anyone in your industry before, make sure to explain how things work. 

This information will impact the deductions you take or the tax advice they give. For example, let's say a graphic designer has contractors working for her. But after explaining to her accountant that the contractors work out the designer's office, on the designer's  computers and they're expected to be at the office at specific times, the accountant advises that the contractors should actually be classified as employees.  

 

3. Get a basic understanding of what you need to pay and how much.

Yes, it’s fucked up that as freelancers and small business owners, all of the responsibility falls on your shoulders to understand your tax situation. You don’t have to be able to reference tax code, but you should at least have a very basic understanding of what taxes you need to pay and how much.

A common tax for all freelancers is the concept of the self-employment tax. I say concept because the self-employment tax is a bit of a misnomer. Here in the states, all employees and employers pay social security and medicare taxes. Employees have these taxes deducted from their paycheck and employers pay them each time they pay their employees.

In 2017, the social security tax was 12.4% on up to $127,200 of income and the medicare tax was 2.9% on all income. A self-employed person must pay the employee and employer’s share of taxes, while an employee only pays for half the social security taxes (6.2%) and half of the medicare taxes (1.45%). If it sounds like a shit deal, that’s why as a freelancer, you often charge more than you would as an employee and the silver lining is that the employer portion is deductible.

 

4. Keep your business and personal separate

Make sure your business has its own checking accounts, savings accounts and credit card that are separate from your personal accounts and cards. Make sure to only use the business accounts for business expenses. Make sure that your business income is going into your business checking account.

Yes, even if you don’t have a formal entity formed, like an LLC or S-corp. Run your sole proprietorship like a goddamn business.  

Having things separate makes it easier for you, your accountant and/or your bookkeeper to understand what’s happening in your business. It’s easier to sort and organize all the information, which should make it easier to file taxes and make financial decisions within your company.

 

5. Save for taxes

As an employee, your taxes are automatically deducted from your paycheck; when you’re self-employed, you are the responsible party. If you have an S-corp, you can set yourself up on a payroll, just like an employee is setup. Using a payroll service will ensure your taxes being withheld and paid.

If payroll isn’t an appropriate option, setting up an income tax savings account is a solid way to make sure you’re saving for taxes. Talk to your account about how much they think you should be saving and each time you pay yourself, set aside a percentage for taxes in your tax savings account. 

It's generally accepted that if you save 30% of your income, you should have enough for taxes. But make sure to chat with your tax pro in case 30% is too much or too little. 

 

6. Pay quarterly taxes

Legally, you’re supposed to pay taxes as you earn them. If you don’t, you’ll owe a penalty.

So make sure to pay your taxes quarterly. You'll avoid paying a penalty and you can avoid having a high tax bill (assuming, of course, the reality lines up with the projection). You want to have your tax pro help you figure out what you should be paying each quarter.

They may do a projection up front and give you all the details like how much you owe and when it’s due. They might even prep little vouchers for you that have who to write the check to, how much to write it for and when it’s due. (Or, you can sign up on the IRS’s Electronic Federal Tax Payment System to have the payments automatically withdrawn from your account.)

Alternatively, your accountant might want to review your books every quarter and let you know what to pay after examining the financials. 

Here’s a pro tip: Make sure you put the payment due dates in your calendar. Here are the due dates for quarterly tax payments in 2018:

  • April 16, 2018 for income earned in quarter 1 (Jan 1, 2018 - March 31, 2018)

  • Friday, June 15, 2018 for income earned in quarter 2 (April 1 through May 31)

  • Monday, September 17, 2018 for income earned in quarter 3 (June 1 through August 31), and

  • Tuesday, January 15, 2019 for for income earned in quarter 4 (September 1 through December 31). 

 

7. Know what expenses are deductible

The IRS states that you can deduct business expenses that are “ordinary and necessary” in your industry. For example, a musician may be able to write off her Spotify monthly subscription because it’s part of her job to stay current with music. Whereas, a freelance business consultant might have a harder time arguing that her Spotify subscription is both ordinary and necessary in her industry.

Your accountant will most definitely be able to give you a breakdown of the things you are able to write off and pay for through your business.

 

8. Keep track of your income and expenses

The most sophisticated way to keep track of your income and expenses is through a bookkeeping software like Xero or QuickBooks.

If you’re just starting out, you can’t afford to outsource bookkeeping and the thought of bookkeeping makes you want to scratch out your own eyeballs, that’s ok. You can totally create a hodgepodge system using a spreadsheet, photos of receipts and a server, like Dropbox or Google Drive.

If you’re going to do that, here’s a pro tip: use each month as a reference point. Keep each month’s invoices, income, receipts and expenses grouped together so you can easily reference it while not being too overwhelmed with too much data. 

If you can’t pay all the taxes that you owe, you should still file and pay what you can so you can reduce the penalties and interest you’ll owe. Talk to your tax pro about calling the IRS to figure out your payment plan options are

There's plenty of scary shit in the world and taxes doesn't have to be. It's all about working with a great tax pro, being consistent and staying engaged. 

What Is Year-End Tax Planning? (And Why You Need It) by Paco de Leon

If you've never had an year-end tax planning meeting with your accountant it could be because you have a very "easy" tax situation. For example, you're a single, renter who has a salaried job, with no side hustles or dependents. Easy. You don't really need a tax planning meeting because you're paying taxes as you earn your income.

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What Is Venture Capital Funding? Is It Right for Your Business? by Paco de Leon

What is venture capital?

Venture capital (VC) is funding given to businesses from investors.

It’s called venture capital funding because it’s funding from the specific investors known as venture capitalists.

Investment from venture capitalists can be more than money. In addition to cash, VCs often invest in the form of technical or managerial expertise. It’s not their first rodeo, so they can impart some wisdom.

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Accounting 101: A Primer for Small Business Owners by Paco de Leon

Accounting is a process of sorting financial data. Through sorting the data, the accounting process creates products. The products are reports. These reports are useful to the  management team, business owners and shareholders or investors. The reports also play a pretty vital role in helping your accountant file your taxes.

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How to Tell If Your Business Is Doing Well by Paco de Leon

You don’t need to do a lot of digging to determine whether or not your business is doing well. You can feel it by just observing the day to day operations. When you’re able to pay all your bills, pay yourself and your employees and you have money left over in your business, it’s pretty obvious that things are going pretty swimmingly.

But instead of flying by the seat of your pants or letting your socials statistics determine the health of your company, let’s observe some factors that will allow actually you to determine the health of your business. There are a variety of measurements to choose from. They range from simple observations to more complex ratios.

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How to Price Your Services by Paco de Leon

If you work for yourself or dream of working for yourself, I'm sure one of the motivating factors is to make a profit. Making a profit can depend on a lot of different factors. Some of those factors are outside of your control like the market and the competition. You can move the needle on other factors like leadership, management, location and the number of locations. But one of the most important factors that have a direct impact on your profit is pricing. Pricing is how much you charge for your service.

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Payroll 101: What Is Payroll? by Paco de Leon

I scream, you scream, we all scream for payroll! 

If you're an employee who has ever gotten a paycheck, getting paid is a pretty awesome feeling. As an employer, payroll is pretty damn costly. It tends to be the biggest expense for most businesses and not just because of the actual cost of salaries. There are taxes too. Payroll can have complexity and any missteps may cost you. According to an IRS report, roughly 40% of small businesses incur an average of $845 per year in IRS penalties for errors with payroll tax filings and payments. 

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